The Sr. Manager, Marketing Operations & Programming will plan and execute strategies to attract, grow, and retain guests and ultimately drive sales. Sort, prioritize, and optimize promotional content and brand messaging to drive sales and reinforce differentiation. Maximize impact through optimizing audience, content, and channel combinations. Design, build and maintain reports on marketing KPI's. Leverage technology to orchestrate increasingly efficient and relevant activations.
Master Go-To Market Plan
Personalization and Automation
Innovation
Other Responsibilities
Dimensions:
Influence marketing execution across owned retail store locations and over 10,000 + hosts
Works Cross functionally with W. Lee Flowers, MDI & Alex Lee as well as all departments within retail for program execution.
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